Description: Within the marketing and communication plan adopted by the Ministry of
Human Resources and Emiratisation to spread awareness among all segments of
society about its services and the approved channels to provide them, several
awareness campaigns have been implemented using various communication and
marketing tools to raise awareness among community members and customers about the
Ministry's updated and approved digital services, with the aim of enhancing
their awareness of these channels and increasing their utilisation. The digital
services system includes the following channels: website, smart application,
call centre and self-service kiosks. The ministry also uses various social
media channels to promote its digital services, as well as follow-up and study
customers' opinions and observations with the aim of continuous improvement and
development.
Goal: This advice aims to monitor the awareness and observations of customers
about the awareness campaigns on digital services #MyDigital_Services that are
implemented by the Ministry
Expected Decisions of implementation: Supportive mechanisms for the effective and efficient implementation of
the digital services system.